2016 PRE-SPRING CAMPAIGN
This campaign is for the working girl, at the office or at home - the girl who hustles to achieve her dreams, and thinks that feeling good about oneself, celebrating the past, and reviving quality items to genuinely express oneself isn't frivolous but both important and fun.
This year marks a move from our wistfully romantic and ethereal roots into a more chic, fashion-forward, modern interpretation of vintage. We seek out ways to bring the delicate, detailed, and sometimes ornate aspects of vintage clothing into balance with more contemporary and streamlined silhouettes. We seek to celebrate superior construction, to honor timelessness. We're looking at details, top of the line fabrics, and designers that have stood the test of time, that have influenced entire movements of art and fashion, in order to carefully curate and assemble exciting and worthwhile collections for you each month.
We're venturing into new ground by raising the bar on ourselves, pushing the envelope, and making sure that we continue to evolve and mature into a better brand, and a better shop day after day, month after month, and year after year. So here we are, raising our glass to more beauty, more quality, more modern relevancy, and more rare finds. We hope you like what you see.
Photography: Whitney Hayes